We, Emil and Dimitar, have never wanted to just found a business to support ourselves but put into practice everything we learned in the Uni, so after graduating we decided to found Dimemo Ltd. It may sound strange, but the name is actually a mixture of our first two names Dimitar + Emil = Dimemo.
Without any experience in the carpet and upholstery cleaning, we bought our first carpet cleaning machine – a 3 years old Rug Doctor. We also managed to source a 5 years old Citroen car to keep the machine in and carry the cleaning products.
After printing few hundred leaflets and a small add in the local newspaper we were ready to hit the road. Back in 2001 the online presence was never a must, so we did not have a website or online ad campaign.
We moved the Rug Doctor up and down stairs, moved wardrobes and beds within the rooms we cleaned and we tried to impress the clients who booked us. Our biggest mission when we set Dimemo Ltd was to provide a service that our clients would talk about and to challenge the biggest players in the carpet cleaning industry. This is still our biggest mission today.